Taco Bell. Some of us hate it, some of us love it, some of us hate to love it. Any way you slice it, I don’t think anyone loves Taco Bell more than a young man named Justin. I first discovered Justin and his story from an ad on Hulu. I learned that Justin was so into Taco Bell’s Beefy Crunch Burrito that he would make the ultimate sacrifice; a Beefy Crunch tattoo.
Hey at least it’s good quality. Don’t worry though, Justin’s permanent ode was not vein. He initially tweeted Taco Bell, asking them to bring his favorite savory burrito back to stores earlier than expected in exchange for a beefy tattoo. He went ahead and took a leap of faith, not even sure if Taco Bell would respond. Lucky for him they did. Check out the fully story here. What I learned about Taco Bell from this awesome act was that they have an amazing PR/Social Media manager, and ultimately want to see their customers happy. They then took this event and turned it into a commercial advertisement, genius! Live Mas, Taco Bell!